Online correspondence could be stopped by spam filters due to various reasons. Unfortunately there is no universal recipy for getting this fixed and no guarantee that you could deliver your content to your recipients every time, even if you follow all the known rules for avoiding the spam filters. According to some official sources 79% of the correspondence sent worldwide is stopped by spam filters, and unfortunately within this number often fall messages that should not be there.
However, understanding the process and the way the spam filter servers work could greatly increase the chance of avoiding our messages to be marked as spam and sent to a spam folder, or blocked by the mail servers completely.
Reading this article will give you the basics in regards to how to make sure you do everything on your side in order to keep your messages "not-spammy".
Delivering a message into the Inbox folder depends on a few things which we could separate and analyze:
Today, nearly all abusive e-mail messages carry fake sender addresses. Besides being a real threat to users and companies alike, sender address forgery undermines the e-mail medium as a whole, because it erodes people’s confidence in its reliability. Ensuring a valid identity on an email has become a vital step in stopping spam (as email can be filtered based on such an identity), forgery, fraud, and even more serious crimes. Email authentication allows the receiving email server to verify beyond any doubt, the email is coming from the “REAL” sending email server.
Here is how it works, explained in short:
Domains use public records (DNS) to direct requests for different services (web, email, etc.) to the machines that perform those services. All domains already publish email (MX) records to tell the world what machines receive mail for the domain.
SPF (Sender Policy Framework) works by domains publishing "reverse MX" records to tell the world what machines send mail from the domain. When receiving a message from a domain, the recipient can check those records to make sure mail is coming from where it should be coming from. With SPF, those "reverse MX" records are easy to publish.
Basically this means that every receiver of a message could easily check if it has been sent by whoever is written in the "Sender" field on the email.
The Kalatu Cloud system authenticates according to the major ISP authentication requirements, so our members should not be worried about this.
We highly recommend researching spammy words (we will provide a list with the most common we are aware of). There are literally thousands, and even phrases that spam filters look for in an email. Being educated in the field of email marketing is the most important component for getting your email delivered to your recipient’s inbox. When crafting your email, you will need to find a way to describe what you want to say without using words and/or phrases which spam filters look for when scanning your email.
In addition, some major vendors (like Gmail) are now scanning the subject and the body for matching words. The chance of using a word in the subject, which is also met within the body content is quite big for a normal email message. When you pick a subject you usually want to "describe" the entire email with a couple of words only. But this is not valid for spam emails - because all the spammers want is to bring attention with the subject and have the receivers click and open - even if the body content is completely different from the subject.
In addition, specific formatting, symbols, words to images ratio and other details of your message could also make it more suspicious for the spam filters.
Here are a few general rules you should follow:
-Too many exclamation sings should be avoided
-ALL CAPS are big NO, both for subjects and for body content
-Combinations between exclamation points, all caps, trigger words/phrases could also increase the spam-score, even if they are not a reason individually
-Colored fonts and styles should also be avoided, standard non-spammy mails are usually less colorful
Here is a list of words that may trigger a higher spam-score - words that you should AVOID using:
|4U||Claims you are a winner||For instant access|
|Accept credit cards||Claims you registered with Some Kind of Partner||For just $ (some amt)|
|Act now! Don’t hesitate!||Click below||Free access|
|Additional income||Click here link||Free cell phone|
|Addresses on CD||Click to remove||Free consultation|
|All natural||Click to remove mailto||Free DVD|
|Amazing||Compare rates||Free grant money|
|Apply Online||Compete for your business||Free hosting|
|As seen on||Confidentially on all orders||Free installation|
|Auto email removal||Congratulations||Free investment|
|Avoid bankruptcy||Consolidate debt and credit||Free leads|
|Be amazed||Copy accurately||Free membership|
|Be your own boss||Copy DVDs||Free money|
|Being a member||Credit bureaus||Free offer|
|Big bucks||Credit card offers||Free preview|
|Bill 1618||Cures baldness||Free priority mail|
|Billing address||Dear email||Free quote|
|Billion dollars||Dear friend||Free sample|
|Brand new pager||Dear somebody||Free trial|
|Bulk email||Different reply to||Free website|
|Buy direct||Dig up dirt on friends||Full refund|
|Buying judgments||Direct email||Get It Now|
|Cable converter||Direct marketing||Get paid|
|Call free||Discusses search engine listings||Get started now|
|Call now||Do it today||Gift certificate|
|Calling creditors||Don’t delete||Great offer|
|Can’t live without||Drastically reduced||Guarantee|
|Cancel at any time||Earn per week||Have you been turned down?|
|Cannot be combined with any other offer||Easy terms||Hidden assets|
|Cash bonus||Eliminate bad credit||Home employment|
|Cashcashcash||Email harvest||Human growth hormone|
|Casino||Email marketing||If only it were that easy|
|Cell phone cancer scam||Expect to earn||In accordance with laws|
|Cents on the dollar||Fantastic deal||Increase sales|
|Check or money order||Fast Viagra delivery||Increase traffic|
|Claims not to be selling anything||Financial freedom||Insurance|
|Claims to be in accordance with some spam law||Find out anything||Investment decision|
|Claims to be legal||For free||It's effective|
|Join millions of Americans||No questions asked||Reverses aging|
|Laser printer||No selling||Risk free|
|Limited time only||No strings attached||Round the world|
|Long distance phone offer||Not intended||S 1618|
|Lose weight spam||Off shore||Safeguard notice|
|Lower interest rates||Offer expires||Satisfaction guaranteed|
|Lower monthly payment||Offers coupon||Save $|
|Lowest price||Offers extra cash||Save big money|
|Luxury car||Offers free (often stolen) passwords||Save up to|
|Mail in order form||Once in lifetime||Score with babes|
|Marketing solutions||One hundred percent free||Section 301|
|Mass email||One hundred percent guaranteed||See for yourself|
|Meet singles||One time mailing||Sent in compliance|
|Member stuff||Online biz opportunity||Serious cash|
|Message contains disclaimer||Online pharmacy||Serious only|
|MLM||Only $||Shopping spree|
|Money back||Opportunity||Sign up free today|
|Money making||Opt in||Social security number|
|Month trial offer||Order now||Special promotion|
|More Internet traffic||Order status||Stainless steel|
|Mortgage rates||Orders shipped by priority mail||Stock alert|
|Multi level marketing||Outstanding values||Stock disclaimer statement|
|Name brand||Pennies a day||Stock pick|
|New customers only||People just leave money laying around||Stop snoring|
|New domain extensions||Please read||Strong buy|
|Nigerian||Potential earnings||Stuff on sale|
|No age restrictions||Print form signature||Subject to credit|
|No catch||Print out and fax||Supplies are limited|
|No claim forms||Produced and sent out||Take action now|
|No cost||Profits||Talks about hidden charges|
|No credit check||Promise you …!||Talks about prizes|
|No disappointment||Pure profit||Tells you it’s an ad|
|No experience||Real thing||Terms and conditions|
|No fees||Refinance home||The best rates|
|No gimmick||Removal instructions||The following form|
|No inventory||Remove in quotes||They keep your money — no refund!|
|No investment||Remove subject||They’re just giving it away|
|No medical exams||Removes wrinkles||This isn’t junk|
|No middleman||Reply remove subject||This isn’t spam|
|No obligation||Requires initial investment||University diplomas|
|No purchase necessary||Reserves the right||Unlimited|
|Unsecured credit/debt||We honor all||Will not believe your eyes|
|US dollars||What are you waiting for?||Winning|
|Vacation offers||While supplies last||Work at home|
|Viagra and other drugs||While you sleep||You have been selected|
|Wants credit card||Who really wins?||Your income|
|We hate spam||Why pay more?|
The messages could be sent using HTML or plain-text. A lot of browsers at different devices, however, do not compile and visualize old versions of HTML. Using outdated or incorrect HTML code is a major reason why email to domains such as MSN/Hotmail and AOL are blocked or delivered to bulk or junk mail folders.
All of our email template designs have been created by our tech team to be completely error-free. If you write your own content though, please make sure you keep in mind the rules about formatting and keeping your content tide. Big images and a lot of formatting are a big NO if you want your mails to be delivered easier.
You may not always be able to avoid all spam filters, but it is worth crafting your mails in a way that will make them not only have a higher chance for that, but also look better!
Remember - if thousands of email messages have already been written in a way the world defines as "spammy", then perhaps yours should be different and this will make it trustworthy in front of the the recipients!
Every single one of us writes email messages every single day, it should not be really that hard to write our marketing emails in the same manner and follow the same rules there, right? :)
Additional sources from the web: